3 Tips For Naming Your Startup

Every business starts with a name. Usually, most of the entrepreneurs are struggling with the choice of a suitable, clear and catchy name that can contribute to the success of the business. And even if you come up with such a name, the first search on the Internet can easily knock you down from that cloud you were floating on.

One of the most common problems – all good names are already taken.

Let’s look at the examples of well-known companies. What is the history that hides behind names of successful giants like Spotify or Reebok?

Founders of global athletic footwear and apparel company Reebok have found the name in a South African dictionary. The name comes from  Afrikaans spelling of grey rhebok, a type of African antelope.

A funny story happened to the co-founders of digital music company Spotify. While they were brainstorming all the possible variants, the name Spotify was simply misheard and eventually became the name of the service. Also, now it stands for a combination of “spot” and “identify”.

The name LEGO comes from the Danish phrase “leg godt” meaning “play well”.

According to the Twitter Wikipedia page, the original project code name for the service was twttr, because domain twitter was already in use. However, they liked it so much that made some effort and purchased the domain.

So how to find a right solution, not finding yourself stuck somewhere between combining random letters of the alphabet and hiring a costly naming agency?

Here are 3 simple tips for naming your startup:

Tip #1

Use special services

One of the benefits of services like Instant Domain Search, Lean Domain Search – these are huge time-savers. You can quickly check the availability of domains and combine the name from all available options. Moreover, people tend to associate .com domain with reliability and transparency, so first check on it.

Tip #2

Look in the dictionary

The English language dictionary may be a great option, especially if you are not a native speaker. Look for slang expressions and idioms, combine words. You can also find inspiration in your native language, but try to avoid hard-to-spell names and make sure that the pronunciation is clear.

Tip #3

Don’t do it alone

Four eyes see more than two. Oddly enough, your seemed-to-be-perfect name may be subjective. Sometimes everything you need is a good brainstorming with your team. And in order not to turn it into another unproductive waste of time, set a clear deadline. At the end of which create polls from proposed names and choose the best by voting.

After finding a perfect name, there are more challenges ahead. One of which is developing a user-friendly website and application.  In KeyToTech we are aware of the pitfalls new businesses and startups struggle with. That’s why we created a special offer that will help minimize costs and time spent on software development.

Check out our startup options here – For startups 


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